The EU Carbon Border Adjustment Mechanism (CBAM) puts a price on embedded emissions of certain carbon intensive goods imported into the EU. Several other countries are considering adopting border carbon adjustment. As a result, products with low embedded emissions gain a comparative advantage in the EU and beyond. Several CBAM-relevant Brazilian and Turkish companies are heavily reliant on exports to the EU. This creates an incentive for them to invest into low-carbon production technologies and for their governments to introduce effective carbon pricing that can be deducted from CBAM charges. The project strengthens the capacities of both the public and private sector by providing know-how on the design and implementation of Emission Trading Systems (ETS), the decarbonisation of industrial production and investing in low- carbon technologies. By sharing the knowledge generated through these efforts, the projects turn Türkiye and Brazil into worldwide multiplicators on the interlinked issues of carbon pricing, industrial decarbonisation and CBAM-readiness.